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Course
Descriptions for the Bachelor of Science in Entrepreneurship
As you know, the BSE supports a student's mastery of the skills, abilities and perspectives required to launch a successful entrepreneurial venture, and lead it through the early growth stage. The ten courses described below are the heart of the program. |
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For each of the following courses, the methodology for attainment of the
course objectives follows this pattern. There will be a variety of inputs to the
course. Texts, readings
and videos will address the specific objectives of the course. Peer
interaction and instructor interaction will be facilitated by means of
an electronic message board. Instructor
and student posed
questions on the Message Board will provide an opportunity for
reflection and interaction. Finally, examinations will be posted
for individual responses.
ENT
300 INTRODUCTION TO
ENTREPRENEURSHIP 3 CREDIT HOURS
Objectives
for the course: The students will be able to:
Enumerate the Who, What, Where, When, How, and Why, of the purchase decision; Explain the approaches to pricing for goods and services; Estimate start-up costs; Determine break even and target sales levels; and, Prepare an assessment of feasibility for an entrepreneurial project. |
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ENT
315 INNOVATION AND CREATIVITY 3
CREDIT HOURS Objectives for the course: The students will be able to: Comprehend personality typology and individual strengths and weaknesses; Explain the concept of paradigms as they relate to creativity, innovation, and understanding; Differentiate activities common to the right and left sides of the brain; Illustrate the differences between creativity and innovation, and between enhancement and invention; Discuss the role of research and development in small and in large businesses; and, Anticipate how and when a paradigm should be broken. ENT 330 VENTURE ORGANIZATIONAL AND STARTUP ISSUES 3 HOURS Objectives for the course: The students will be able to: Discuss the pros and cons of the various forms of business; Articulate marketing and advertising techniques and approaches; Discuss e-commerce options and explain the use of the Internet for communication; Explain management operations, human resource recruiting and evaluation; and Evaluate start-up financing options and sources. ENT 345 ENTREPRENEURIAL ACCOUNTING I 3 CREDIT HOURS Objectives for the course: The students will be able to: Describe the sales process incorporated in QuickBooks; Explain how to track revenue; Articulate the process of managing expenses; Perform a bank reconciliation; Produce reports and graphs; Illustrate the process of company file setup and maintenance; and Demonstrate how to customize QuickBooks. ENT 360 ENTREPRENEURIAL ACCOUNTING II 3 CREDIT HOURS Objectives for the course: The students will be able to: Describe the process of budgeting, forecasting and business planning using QuickBooks; Explain how to track inventory; Prepare estimates and sales orders; Illustrate the process of pass-throughs, payroll, time tracking, and sales tax; and Demonstrate how to perform adjustments and year-end procedures. ENT 400 FRANCHISING AND E-COMMERCE ISSUES 3 CREDIT HOURS Objectives for the course: The students will be able to: Describe the types of franchising arrangements; Explain the advantages and disadvantages of becoming a franchisee; Discuss the advantages and disadvantages of becoming a franchisor; Illustrate the process of e-commerce; Demonstrate how to use the Internet to support marketing; and, Illustrate the use of the Internet in a communication support effort. ENT 415 ENTREPRENEURIAL MARKETING 3 CREDIT HOURS Objectives for the course: The students will be able to: Describe the process of positioning and segmentation; Discuss new product and service offerings, pricing and distribution; Explain how new products or services are rolled out to the market; Discuss sales management, promotion and viral marketing; Illustrate the process of advertising; Demonstrate the role of marketing in hiring and raising capital; and Illustrate the role of branding. ENT 430 ENTREPRENEURIAL FINANCE 3 CREDIT HOURS Objectives for the course: The students will be able to: Describe basic financial and economic concepts; Discuss financial management; Explain financial statements; Analyze financial statements; Illustrate the break even process; Prepare financial forecasts and pro forma financial statements; and, Illustrate the process of working capital management. ENT 445 INTRODUCTION TO BUSINESS PLANNING 3 CREDIT HOURS Objectives for the course: The students will be able to: Describe business plan considerations; Discuss the importance of the cover sheet and the table of contents; Explain the role of the executive summary; Prepare the organizational plan; Prepare the marketing plan; Prepare the financial documents; and, Illustrate the supporting documents. ENT 460 THE BUSINESS PLAN 3 CREDIT HOURS Objectives for the course: The students will be able to: Synthesize the information in the program; and, Incorporate the techniques and processes into a finished business plan. |
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